Bio 

Laura Teclemariam brings over 17 years of high-tech experience working in product management, interactive media design, and software engineering to Netflix. She has hands-on experience in leading consumer product development and has innovated strategic products from games to ad-tech platforms. At Netflix, Laura is currently responsible for the product management direction for Animation. In addition to championing the product vision, she is responsible for ensuring the studio organization establishes the right key metrics to showcase confidence and entertain the world.

Before Netflix, Laura was the Director of Product Management at Warner Brothers overseeing Harry Potter and DC Comics mobile games. Similarly, she worked at Glu Mobile to turn around the Disney Pixar mobile game, Disney Sorcerer’s Arena, which became an industry darling. Before Glu, Laura led EA’s Engagement, Targeting, and Advertising suite of enterprise products, the core marketing technology for all EA games. Managing a portfolio of over $250 million across EA’s mobile platform, she worked cross-functionally to define and deliver EA’s player experience. She also worked in the studio on ‘Triple-A’ game development titles, including Star Wars Galaxy of Heroes, FIFA 16, Mirror Edge: Catalyst, Plants vs. Zombies 2, and Pogo.

Prior to EA, Laura led the developer tools efforts for a $100 million mobile advertising company, Tapjoy. She also founded and ran her marketing and advertising startup for seven years, which focused on the Sports and Entertainment industries. In her humble beginnings, she worked for several Forbes Top 100 Companies, including Deloitte Consulting as an Oracle Consultant and Microsoft Corporation as a Partner Account Manager. At Microsoft, she led the technical and marketing analysis for business partners in the Southern California region.

Laura received her Bachelor of Science degree in Electrical Engineering and a minor in Computer Science from the University of California, Irvine (UCI), and is featured in the UCI Engineering Hall of Fame. She grew her business tenacity by acquiring her MBA at the Haas School of Business from the University of California, Berkeley. Laura goes beyond herself by advising non-profits, including Gameheads and Black In Gaming. She is a regular speaker in gaming, diversity in tech, and the intersectionality of tech and entertainment.